Mastercard Promotion: Amigos Pelo Mundo

With the challenge of giving continuity to the first wave of the promotion - Mastercard Boarding Pass, we started from the insight that travel rewards are configured with the right only for one companion and Brazilians enjoy traveling accompanied by the people around them. We maintained the creation of the previous mechanic, which links the improvement in the final prize to the number of transactions on the Mastercard card, but this time with the idea of ​​adding companions to the winner's trip and still bringing relevant influencers in the universe to translate the concept of group travel , friends or family.

Art Direction | Website | Digital Layouts