SpecialDog Campaign #DoeNovasHistorias

Today, blood banks face a huge problem: serving all their PETS patients and preventing stories from being terminated due to lack of donations. With this, the campaign has the challenge of promoting the awareness of people / pet owners, considering that blood donation between PETs is also possible. The campaign invites everyone to donate a story and share an unforgettable moment they had with their pet through the hashtag #DoeNovasHistorias. Through these beautiful stories, we show that it is with the pets that we experience unique moments, but that every pet owner may need a donation one day for those stories to continue.

Creative Leadership: Creative concept creation | Screenplay | Video and Illustration Direction | KV | Creation and deployment of digital and prints layouts