#ElaVaiTorcer

Mastercard has been one of football's biggest sponsors for over 30 years. In a challenge that culturally football is sexist and keeps women away from the stadium it was necessary to bring the matter up for discussion in a transformative way. In the project, we created a movement that supports all women who fight for the right to attend football stadiums without being victims of harassment, whether moral or physical.

Manifest video: a call to all cheerleaders.

Red card: At Libertadores, we distributed thousands of red cards, which in football means expulsion and in the campaign endorses the fight for gender equity and respect in the stadiums.

Hashtag #ElaVaiTorcer: we create awareness on twitter

Art and Video Direction | Creative Leadership